Give skin a firming zap for flawless base makeup application with Elemis’ Pro-Collagen Insta-Smooth Primer; a line and pore-smoothing primer that delivers a tautening effect to minimise the look and depth of lines and wrinkles to promote a smoother surface. Bridging the gap between skincare and makeup, the anti-ageing hybrid formula offers a smoother aesthetic with the added benefit of nourishing hydration. Formulated with the brand’s unique Cryo-Firming Complex, a cooling blend of cryo-extracted Brown Algae combined with Italian Glacial Water, it effectively tightens skin whilst a quenching cocktail of Mediterranean Algae, Padina Pavonica and natural marine extracts help reinforce skin’s moisture barrier. Expect a hydrated, smooth canvas for seamless makeup. Suitable for all skin types, including sensitive.